Agile Quest Campaign
Lucid Software
Challenge
How can we help software and IT professionals see how Lucid Software can help them implement and facilitate Agile Methodology in their organizations?
Solution
We found that many in our target audience were involved with or familiar with dice-based Role Playing Games. Not only would the topic pull in our desired audience, but it would also help teach them how Lucid + Agile can help their teams.
Part One, Digital
We found that many in our target audience were involved with or familiar with dice-based Role Playing Games. Not only would the topic pull in our desired audience, but it would also help teach them how Lucid + Agile can help their teams.
Design Process
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Social and blog posts
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Swag mailers
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Event
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